Founded on the principle that self-care is a necessity, not a luxury, The NOW aims to deliver high-quality massage services in an unparalleled setting.
Since our inception in 2015, we've evolved into a sought-after wellness destination with boutiques nationwide.
As our franchise system continues to grow, our in-house agency plays a pivotal role in driving success for each franchisee.
Position Overview
The NOW, a leader in our domain with over 50 thriving franchise boutiques, is scouting for a seasoned Digital Marketing Channel Manager.
Your mission will be to devise and deploy sophisticated strategies that not only magnify our brand presence but also cater to the unique digital marketing requisites of each of our franchisees.
Your expansive understanding of the digital domain, coupled with an uncanny ability to decode intricate data patterns, orchestrate compelling campaigns, and create synergies among diverse teams, will be paramount in solidifying the growth trajectory of our boutiques.
Job Responsibilities:
Channel Onboarding: Efficiently introduce and integrate new marketing channels to diversify our digital footprint.
Strategic Execution: Formulate and implement cross-platform marketing strategies tailored to resonate with and support the aspirations of our 50+ franchise boutiques.
Campaign Mastery: Conceptualize, oversee, and refine campaigns ensuring alignment with individual franchised/boutique objectives and overall brand direction.
Conversion Optimization: Delve into conversion metrics, identifying bottlenecks and conceptualizing actionable strategies for enhancement.
Geographical Campaigning: Architect robust campaign blueprints for burgeoning territories and prospective boutique locations.
Insightful Analysis: Extract actionable intelligence from data, emphasizing the dynamics between creative strategies, geographical performance, and franchise objectives.
Collaborative Synergy: Work in tandem with our internal creative team and external partners.
Your role will involve molding creative narratives and directives based on proven performance metrics.
ROI Experiments: Architect and spearhead experiments to critically assess ROI and optimize future marketing spends.
In-House Collaboration: Seamlessly intertwine with our in-house account executives, crafting paid marketing strategies that sync with our overarching business objectives.
Narrative Reporting: Elevate performance reporting by weaving in insightful narratives, adding depth and context to raw data.
Event Logging: Maintain a precise chronicle of significant events, categorized by specific campaigns or distinct time frames.
Qualifications:
Education: Bachelor’s degree in Data Science, Computer Science, or a similar field.
Experience: A minimum of 5 years in a relevant role.
Ad Expertise: Mastery over ad platform tools like Google Ads Editor, Meta Ads Manager, etc.
Analytical Acumen: Proficiency in tools like Google Analytics (UA and GA4) and Google Tag Manager.
Familiarity with SQL, JavaScript, Python, or other scripting languages is essential.
Campaign Volume Management: A track record of effectively managing an expansive suite of campaigns (100+).
Multitasking Agility: Demonstrable proficiency in juggling multiple projects without compromising on quality.
Certifications: Desired certifications with Google Ads Search Professional and Meta Certified Media Buying Professional
Benefits & Compensation:
Pay Range: $105,000 - $115,000
Comprehensive benefit package including medical, dental, vision, Life/AD&D, 401K with company match, paid time off, and holidays.
The NOW is an equal opportunity employer and values diversity.
All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Join our team and be an integral part of our exhilarating digital voyage, ensuring that each of our franchised boutiques achieves unparalleled digital success.
This is a remote position.
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