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Posted : Friday, September 08, 2023 01:44 AM
About the Role & Program
The Marketing Intern for Games will support the Senior Manager, Marketing on brand and product marketing strategy/activity across assigned licensed titles within the Disney Games global portfolio by partnering with licensees to deliver world-class campaigns.
You will help each Games licensee successfully create/implement go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.
The Marketing Intern plays a meaningful role in coordinating schedules, details, and deliverables across all assigned titles and is driven! The Marketing Intern reports to the Senior Manager, Brand Marketing.
What You Will Do Support the Senior Manager, Marketing by collaborating with cross-functional teams (Brand, Production, Design, PR, Legal, and Synergy partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees We coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles Maintain asset management tools/directories to track/coordinate deliverables Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles Schedule, track and coordinate social/community support and CRM calendars Draft, proofread, and edit public-facing Marketing copy and communications Coordinate with regional teams on incoming/outgoing requests/approvals Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs Learn appropriate benchmarks and goals across greater marketing channels/campaigns Become a strong brand steward for The Walt Disney Company brands to deliver on-brand marketing and creative Foster relationships with both external licensees and internal teams throughout The Walt Disney Company Required Qualifications & Skills Education and/or experience in Marketing (preferably within the gaming industry) Passion for the entertainment industry (gaming and consumer electronics, strongly preferred) Knowledge of brand management, product marketing, user acquisition, or social/community Highly organized, meticulous self-starter with a highly productive work ethic and desire to learn/grow Interpersonal skills; ability to engage and collaborate with a diverse range of personalities Resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects Analytical skills; ability to analyze data and extrapolate insights Written/verbal skills and presentation style; Prior experience with Keynote/PowerPoint, Excel, and Airtable preferred Education You’ll be a Junior or Senior undergraduate or a recent graduate (within 6 months of your graduation date) pursuing a degree in Marketing, Communications/PR, Games or related field Eligibility Requirements & Program Information Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship Be at least 18 years of age Have not completed one year of continual employment on a Disney internship or program Possess unrestricted work authorization Additional Information Be aligned with The Disney Look appearance guidelines Able to have a consistent, reliable work schedule throughout the internship This internship is a hybrid position and requires a working, reliable internet connection as well as a quiet, dedicated workspace The approximate dates of this internship are June 2024 through December 2024 Fully available from Monday - Friday, 9 AM - 6 PM Pacific Time Zone for the duration of the internship, 40 hours each week Able to provide own housing for the duration internship program in the Glendale, CA area Able to provide/have reliable transportation to/from work Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview.
We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview.
Note that this role description will not be accessible once the posting is closed.
The pay rate for this internship in CA is $21.
70 per hour.
Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits.
To learn more about our benefits visit: https://jobs.
disneycareers.
com/benefits.
You will help each Games licensee successfully create/implement go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.
The Marketing Intern plays a meaningful role in coordinating schedules, details, and deliverables across all assigned titles and is driven! The Marketing Intern reports to the Senior Manager, Brand Marketing.
What You Will Do Support the Senior Manager, Marketing by collaborating with cross-functional teams (Brand, Production, Design, PR, Legal, and Synergy partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees We coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles Maintain asset management tools/directories to track/coordinate deliverables Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles Schedule, track and coordinate social/community support and CRM calendars Draft, proofread, and edit public-facing Marketing copy and communications Coordinate with regional teams on incoming/outgoing requests/approvals Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs Learn appropriate benchmarks and goals across greater marketing channels/campaigns Become a strong brand steward for The Walt Disney Company brands to deliver on-brand marketing and creative Foster relationships with both external licensees and internal teams throughout The Walt Disney Company Required Qualifications & Skills Education and/or experience in Marketing (preferably within the gaming industry) Passion for the entertainment industry (gaming and consumer electronics, strongly preferred) Knowledge of brand management, product marketing, user acquisition, or social/community Highly organized, meticulous self-starter with a highly productive work ethic and desire to learn/grow Interpersonal skills; ability to engage and collaborate with a diverse range of personalities Resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects Analytical skills; ability to analyze data and extrapolate insights Written/verbal skills and presentation style; Prior experience with Keynote/PowerPoint, Excel, and Airtable preferred Education You’ll be a Junior or Senior undergraduate or a recent graduate (within 6 months of your graduation date) pursuing a degree in Marketing, Communications/PR, Games or related field Eligibility Requirements & Program Information Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship Be at least 18 years of age Have not completed one year of continual employment on a Disney internship or program Possess unrestricted work authorization Additional Information Be aligned with The Disney Look appearance guidelines Able to have a consistent, reliable work schedule throughout the internship This internship is a hybrid position and requires a working, reliable internet connection as well as a quiet, dedicated workspace The approximate dates of this internship are June 2024 through December 2024 Fully available from Monday - Friday, 9 AM - 6 PM Pacific Time Zone for the duration of the internship, 40 hours each week Able to provide own housing for the duration internship program in the Glendale, CA area Able to provide/have reliable transportation to/from work Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview.
We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview.
Note that this role description will not be accessible once the posting is closed.
The pay rate for this internship in CA is $21.
70 per hour.
Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits.
To learn more about our benefits visit: https://jobs.
disneycareers.
com/benefits.
• Phone : NA
• Location : Glendale, CA
• Post ID: 9089476811
