Director, Digital Products & E-Commerce

General Purpose The Director of Digital Product and E-commerce drives ongoing development, innovation, and optimization of a best-in-class D2C e-commerce site.
This Director of Digital Products and E-commerce must be aware of the current e-commerce and digital landscape and use this knowledge and resources to innovate and improve how our customers shop and receive service from end to end.
This role works cross-functionally with marketing, brand, creative, and operations teams to continuously refine, improve, and elevate the customer experience across our website.
Duties and Responsibilities Exhibit strong leadership and partnership skills: Directly manage our existing internal D2C team and PARTNER with many other Jazwares cross functional teams.
Develop and execute a comprehensive e-commerce roadmap aligned with the company's business objectives including full P&L ownership.
Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, and implement winning tests.
Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.
Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed) International Capabilities: Manage and coordinate the setup and operation of Global capabilities Web Analytics: Lead the integration and implementation of web analytics to gather valuable insights and optimize the user experience and marketing strategies with an A/B testing roadmap.
Shopify Management: Oversee and optimize the Shopify platform, including product listings, inventory management, and site performance.
Strong experience in the Shopify App Ecosystem required.
Product Enhancements: Identify opportunities to enhance Shopify sites,, such as introducing new features, integrations, and payment options.
Data Analysis: Utilize data analytics and user insights to make informed decisions and recommendations for improvements.
SEO Optimization: Implement SEO best practices tailored to each international store to improve search engine rankings and drive organic traffic within a headless commerce context.
Testing and QA: Conduct regular usability testing, quality assurance, and bug tracking to maintain a smooth and error-free shopping experience in a headless environment for international customers.
Supervisor Responsibilities Manages People: Yes This position is responsible for the talent management of the team This position is responsible for providing work direction to their team including assigning and evaluating work, and providing mentorship and guidance to others.
Required Qualifications Education/ Years of Experience Bachelor’s degree in relevant field 3+ years of proven experience as a Shopify Product Manager and Shopify apps ecosystem.
3+ years of team management and leadership experience.
Strong strategic, conceptual, motivational skills.
Proficiency in data analysis and the ability to use data to drive decision-making.
Certifications Shopify D2C Expert Knowledge, Skills, Abilities, and Other Characteristics (KSAO’s) Creative problem-solving abilities and a passion for innovation.
Strong understanding of latest online marketing concepts, tactics, strategy and best practices, focusing on the end customer experience.
Data, analytics, and tag management knowledge, with a strong focus on operational excellence.
Knowledge of creating A/B and/or multivariate tests Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life Works well under pressure and can meet tight deadlines with a strong sense of accountability Preferred Qualifications P&L ownership experience preferred Experience with CRM/email systems and Performance Marketing channels Toy or comparable CPG industry experience working with fan, collector and content based consumer groups.
Experience with the latest trends in social commerce (Tik Tok, Insta.
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) Outside development agency management experience Multilingual a plus Environment: Office Extreme Exposures: None Schedule: Regular Office Hours, may occasionally be required to participate in calls with global counterparts outside of regular office hours Physical Requirements: Lift up to 10 lbs Must be able to stand, walk, sit, hear, and see frequently Travel Required: Yes – limited This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
What We Offer: The salary range for this position: $155,00 - $184,000.
00 /Yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, peer and market data, prior performance, business sector, and geographic location.
The successful candidate may also be eligible for an annual discretionary incentive compensation award.
Jazwares offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Flexible Spending Accounts, Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave, and Vacation), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees.
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.