Whatsapp
Posted : Friday, September 08, 2023 08:06 AM
ABOUT THE SPRINGHILL COMPANY:
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers.
We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products.
We create every form of content- scripted and unscripted film and television, social media, experiential and audio.
We are developing original consumer products and we partner with large brands on their consumer strategies.
ROLE OVERVIEW: As SH Marketing Manager, you are a dynamic thinker and proactive executer, driving everyday towards large ambitions of establishing the new SpringHill brand.
You execute the mission of empowerment by having your finger on the pulse of culture and constantly mining for insights and tactics that lead to breakthrough, 360° marketing solutions for our IPs, experiences and products.
You are a doer, analyst, crafter, maker and dreamer who thrives in developing dope ‘never been done before’ ideas and managing execution from inception.
The ideal candidate is passionate about SpringHill’s four focus pillars – art, entertainment, fashion and music – and aspires to make SpringHill synonymous with purposeful and innovative community building in those arenas.
REPORTS TO: Director, SpringHill RESPONSIBILITIES: Build and sustain SpringHill’s marketing strategy through an innate understanding of the brand, target audience(s) and cultural landscape: Lead annual marketing strategy development to formulate campaign messaging and positioning, ensuring comms are cohesive throughout the funnel and hit KPIs across content, experiences and products Integrate all owned content, product and experiential priorities into overarching approach, inclusive of specific content and experiential marketing strategies that strategically marry IP with synergistic storytelling opportunities in the marketplace Serve as an expert resource throughout Brand Partnerships (BP) process to inform prospective partner identification and all new business acquisition Partner with SH brand and BP teams to develop bespoke marketing strategies for opportunistic, built-if-sold content and experiences Help identify key markets where the brand should show up and highlight local partners to help SpringHill reach new audiences on the ground Keep a constant pulse on our target audience(s) to understand evolve trends, needs and insights Establish audience and community-based growth drivers by constantly consuming and unpacking SpringHill digital content and providing frequent notes on editorial from a marketing POV Define roadmaps for marketing growth across priority content series, events and product launches Work hand-in-hand with the Social team to ensure consistent messaging and tone, and that outputs are synergistically maximized Drive IP integration across content, product and experiences, ensuring priority titles and products are featured at owned and cultural moments: Lead ideation on direct ways to connect with consumers Develop marketing strategies by working in partnership with BP, creative and talent producers on their respective content strategies Create and maximize all marketing toolkits and promotional assets based on real-time opportunities with SH IP and products Marry IP with relevant cultural moments to amplify storytelling and give SpringHill a unique POV in the marketplace Provide proactive strategic marketing guidance across key business priorities: Create individual GTM/amplification proposals for priority content properties Brainstorm and successfully implement compelling creative tactics to break through clutter in competitive streaming landscape Monitor campaign performance from launch through completion, working directly with internal teams on in-flight optimizations to maximize media efficiency, and analyze post-flight insights to inform future initiatives Translate successful tactics from one campaign to the next, strategically applying learnings to foster brand growth QUALIFICATIONS: 7+ years of experience within an entertainment, digital media, media content marketing, marketing, creative role (Bachelor's degree preferred) Solution-oriented self-starter who is dynamic, motivated, proactive, dependable, adaptable, and detail oriented Exercises a high level of discretion and confidentiality in working with celebrities and professional athletes Excellent organizational and project management skills Excellent written and verbal communication skills Friendly, people oriented, strong collaborator and team player Able to handle multiple tasks and assignments at once Strong computer skills (Excel, PowerPoint, Word, Outlook, Keynote, G Suite) TSHC believes that each team member makes a significant contribution to our success.
That contribution should not be limited by the assigned responsibilities outlined in a job description.
Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified.
It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted).
If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one.
Please disregard and apply through https://jobs.
lever.
co/thespringhillco if you are interested in applying for a role at The SpringHill Company.
The SpringHill Company (TSHC) believes that each team member contributes significantly to our success.
That contribution should not be limited by the assigned responsibilities outlined in a job description.
Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified.
We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
LIFE AT TSHC: TSHC strongly believes that the more diverse our team is, the better our work will be.
We are committed to equal-opportunity employment and celebrate inclusion in all circumstances.
As an employee, you can expect: - A supportive, inclusive atmosphere and a team that values your contributions - Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development Program - Employee Resource Groups (ERGs), frequent in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities - An attractive and competitive compensation package - A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, Company 401k match, and much more - No shortage of snacks, fruits, catered lunches, beverages, birthday treats, and daily lunch items stocked in our fridge and kitchen
We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products.
We create every form of content- scripted and unscripted film and television, social media, experiential and audio.
We are developing original consumer products and we partner with large brands on their consumer strategies.
ROLE OVERVIEW: As SH Marketing Manager, you are a dynamic thinker and proactive executer, driving everyday towards large ambitions of establishing the new SpringHill brand.
You execute the mission of empowerment by having your finger on the pulse of culture and constantly mining for insights and tactics that lead to breakthrough, 360° marketing solutions for our IPs, experiences and products.
You are a doer, analyst, crafter, maker and dreamer who thrives in developing dope ‘never been done before’ ideas and managing execution from inception.
The ideal candidate is passionate about SpringHill’s four focus pillars – art, entertainment, fashion and music – and aspires to make SpringHill synonymous with purposeful and innovative community building in those arenas.
REPORTS TO: Director, SpringHill RESPONSIBILITIES: Build and sustain SpringHill’s marketing strategy through an innate understanding of the brand, target audience(s) and cultural landscape: Lead annual marketing strategy development to formulate campaign messaging and positioning, ensuring comms are cohesive throughout the funnel and hit KPIs across content, experiences and products Integrate all owned content, product and experiential priorities into overarching approach, inclusive of specific content and experiential marketing strategies that strategically marry IP with synergistic storytelling opportunities in the marketplace Serve as an expert resource throughout Brand Partnerships (BP) process to inform prospective partner identification and all new business acquisition Partner with SH brand and BP teams to develop bespoke marketing strategies for opportunistic, built-if-sold content and experiences Help identify key markets where the brand should show up and highlight local partners to help SpringHill reach new audiences on the ground Keep a constant pulse on our target audience(s) to understand evolve trends, needs and insights Establish audience and community-based growth drivers by constantly consuming and unpacking SpringHill digital content and providing frequent notes on editorial from a marketing POV Define roadmaps for marketing growth across priority content series, events and product launches Work hand-in-hand with the Social team to ensure consistent messaging and tone, and that outputs are synergistically maximized Drive IP integration across content, product and experiences, ensuring priority titles and products are featured at owned and cultural moments: Lead ideation on direct ways to connect with consumers Develop marketing strategies by working in partnership with BP, creative and talent producers on their respective content strategies Create and maximize all marketing toolkits and promotional assets based on real-time opportunities with SH IP and products Marry IP with relevant cultural moments to amplify storytelling and give SpringHill a unique POV in the marketplace Provide proactive strategic marketing guidance across key business priorities: Create individual GTM/amplification proposals for priority content properties Brainstorm and successfully implement compelling creative tactics to break through clutter in competitive streaming landscape Monitor campaign performance from launch through completion, working directly with internal teams on in-flight optimizations to maximize media efficiency, and analyze post-flight insights to inform future initiatives Translate successful tactics from one campaign to the next, strategically applying learnings to foster brand growth QUALIFICATIONS: 7+ years of experience within an entertainment, digital media, media content marketing, marketing, creative role (Bachelor's degree preferred) Solution-oriented self-starter who is dynamic, motivated, proactive, dependable, adaptable, and detail oriented Exercises a high level of discretion and confidentiality in working with celebrities and professional athletes Excellent organizational and project management skills Excellent written and verbal communication skills Friendly, people oriented, strong collaborator and team player Able to handle multiple tasks and assignments at once Strong computer skills (Excel, PowerPoint, Word, Outlook, Keynote, G Suite) TSHC believes that each team member makes a significant contribution to our success.
That contribution should not be limited by the assigned responsibilities outlined in a job description.
Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified.
It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted).
If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one.
Please disregard and apply through https://jobs.
lever.
co/thespringhillco if you are interested in applying for a role at The SpringHill Company.
The SpringHill Company (TSHC) believes that each team member contributes significantly to our success.
That contribution should not be limited by the assigned responsibilities outlined in a job description.
Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified.
We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
LIFE AT TSHC: TSHC strongly believes that the more diverse our team is, the better our work will be.
We are committed to equal-opportunity employment and celebrate inclusion in all circumstances.
As an employee, you can expect: - A supportive, inclusive atmosphere and a team that values your contributions - Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development Program - Employee Resource Groups (ERGs), frequent in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities - An attractive and competitive compensation package - A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, Company 401k match, and much more - No shortage of snacks, fruits, catered lunches, beverages, birthday treats, and daily lunch items stocked in our fridge and kitchen
• Phone : NA
• Location : 1575 N Gower St, Los Angeles, CA
• Post ID: 9085760167
